Digidata branding

Analysis and workshops

The mission

In developing DigiData's brand strategy, our core objective was to emphasize the simplicity and effectiveness of their solutions. “We wanted DigiData to be seen as a company that simplifies life, not complicates it,” explains our strategist. Our focus was on clearly communicating the benefits DigiData brings to its clients, highlighting their commitment to innovative yet accessible solutions.

Steps taken

Workshop 0: Deep dive into mission and vision

We kicked off our collaboration with DigiData by immersing ourselves in their mission and vision. Founders Przemek and Łukasz shared their vision of creating solutions that streamline document management and accelerate business processes. These initial meetings allowed us to fully grasp DigiData's goals and define the key values and expectations that would form the foundation of our work.

Understanding the target audience

We identified DigiData’s primary target groups and adapted to new ones based on the evolving market needs.

Defining the problem

We pinpointed issues such as difficult document access, communication gaps between departments, slow order fulfillment, documentation errors, excessive paperwork, and lack of document security.

Market analysis

We examined similar solutions worldwide, their communication methods, and touchpoints.

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Communication strategy

Crafting clear communication

Our goal was to create a language that reflected the direct and transparent nature of DigiData. “We wanted to speak a language everyone could understand without unnecessary complications,” our strategist elaborates. We developed guidelines and sample messages to help DigiData clearly convey their mission and values, building trust and relationships with their clients.

Steps taken

Brand archetype

“Each step of our journey is a story of innovation, market adaptation, and our passion for helping companies in their digital transformation,” says the founder. We began by defining the brand archetype, creating a strong foundation for a clear and consistent company image.

Tone of voice

We focused on developing a tone of voice centered on simplicity and clarity to demystify digitalization and demonstrate that it’s for every company. Our main slogan: "See how easy it is."

Storytelling

We highlighted the simplicity and efficiency of DigiData's solutions, showing how their innovative system saves time, improves organization, and accelerates internal processes. Our narrative aimed to show potential clients that DigiData is not just about technology but about transforming everyday challenges into effective actions tailored to each company's needs.

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Visual Identity

Steps taken

1. Starting with paper and pen

As with every project, we began with the basics.

2. Colors and typography

We chose shades of purple and blue to convey modernity, trust, and stability—key for a tech-sector brand. Simple, readable fonts were selected to support clear communication and ease of reading in various contexts.

3. Logo

The logo comprises two "d" letters constructed from modular blocks, subtly pointing to the brand's principles of complementarity, scalability, and evolution. The blocks highlight DigiData's approach of building on existing structures, emphasizing the company's mission of smooth transition from traditional to digital methods. Geometric shapes and minimal rounding in the logo symbolize stability, precision, and the brand's solid nature.

4. Key visual

The key visual for DigiData embodies the brand's core values: innovation, simplicity, and efficiency. The main element is a pattern of modular squares, symbolizing structure and order. These squares also represent integration and flexibility, reflecting DigiData’s ability to tailor its solutions to diverse client needs. This unique pattern is consistent across various marketing materials, helping to build recognition and a cohesive brand image.

5. Social media templates, business cards, and brand book

Every visual identity element is designed to communicate a consistent brand image, in line with the established brand book guidelines. Our social media posts and advertisements focus on clear, accessible messaging that reflects the brand's main benefits and values, aiming to educate, inform, and engage while demonstrating how DigiData can simplify and revolutionize document management in businesses.

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Website design and implementation

Steps taken

1. Analysis and planning

We first understood the client's expectations and planned how the website would support the marketing funnel.

2. Wireframes creation

We concentrated on a layout that clearly presents DigiData's offerings while encouraging user interaction.

3. UI design

Our team combined visual identity with functionality, creating a cohesive and aesthetic design.

4. Implementation and testing

We developed the site on Webflow, allowing the client to monitor progress in real-time. We conducted extensive testing to ensure optimal performance.

5. Launch

The website launch was a pivotal moment, receiving positive feedback from users.

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