Why We Rebuilt dp.vision From the Ground Up

We’ve been dp.vision for years. The name didn’t change — the everything else did.

This is the story of why a profitable studio with 100+ delivered projects decided to tear apart its own identity, visual language, pricing model, and delivery process. And what we built in its place.

The honest starting point

dp.vision (formerly operating as DP Vision) had a good run. Websites for Mercedes and Amazon. Branding for startups that went on to raise funding. Video production. UX research. A solid Polish studio with international clients.

But when we looked honestly at what we’d become by 2025, we saw:

• An identity that could be anyone. Dark blue, corporate sans-serif, safe imagery. Swap our logo with any of 5,000 European agencies and nobody would notice.
• A process that hadn’t evolved. Discovery call → custom proposal → negotiation → deposit → 6 weeks of work → delivery. The same model since 2019.
• A pricing page that said “contact us.” Which really meant: “we’ll figure out a number after three emails.”
• A gap between what we could do and what our brand communicated. We were using AI to deliver in days what used to take weeks — but our brand still looked like a traditional agency.

The work outgrew the wrapper. So we rebuilt the wrapper.

Who this rebrand is for

Before we changed a single pixel, we answered: who are we building this for?

Primary: Tech startups from pre-seed to Series A. Founders who need to look credible fast — a brand, a website, a pitch video — without burning through runway on a 3-month agency engagement.

Secondary: Scale-ups and enterprises that need AI integrated into their operations. Not “let’s do a workshop about AI” — actual automation, actual tools, actual measurable change.

Not for: Companies that want 15 people on a weekly status call. Brands that need 6 months of “brand discovery.” Anyone who thinks AI is a buzzword to put on a slide.

Our clients value speed, quality, and transparency. The rebrand had to reflect all three.

The shift: from agency to AI-native studio

This is the core of it. We stopped calling ourselves an agency.

Not because there’s anything wrong with agencies. But because the word carries baggage that doesn’t describe how we work:

“AI-native studio” is what fits. Not AI-assisted (that’s just bolting ChatGPT onto an existing process). Native means the process was designed with AI from the first step.

We build our own AI tools — a sales assistant, automation pipelines, content generation systems, brief analysis engines. That’s not a feature we sell. It’s how we operate. And it’s why a 4-person team can deliver what used to require 12.

The visual identity: every choice has a reason

Why electric lime (#c8f55a)?

The old brand was dark blue. Professional, trustworthy — and completely invisible. Every second agency in Europe uses dark blue.

We needed a color that:

• Stands out on dark backgrounds (where our work lives — screens, not paper)
• Signals technology and energy without feeling “startup bro”
• Works as an accent, not a flood — used for CTAs, highlights, data, the dot in our name

#c8f55a — electric lime. Impossible to scroll past. Paired with near-black backgrounds (#080808), it creates contrast that commands attention without screaming.

We deliberately chose not to use it everywhere. Lime is the accent. The stage is dark. The content speaks.

Why Syne + DM Sans?

Syne (headings): geometric, wide, bold. It looks engineered, not designed. When you read a Syne heading, you think “this was built with precision.” That’s the feeling we want.

DM Sans (body): clean, humanist, light. It’s the counterbalance — warm enough to read long paragraphs, neutral enough not to compete with the headings. Weight 300-400, never heavy.

Together they say: “we engineer things, and we respect your time reading about them.”

Why dark-first?

We build for screens. Our clients’ customers see our work on phones, laptops, monitors — not printed brochures.

Dark backgrounds (#080808) with warm off-white text (#f0ede8 — not pure white, which is harsh) create:

• Less eye strain for extended viewing
• Natural depth for glass-morphism effects (our card style)
• A premium, cinematic feel without trying too hard
• Better contrast for our lime accent

The details that add up

Glass-morphism cards: backdrop-filter: blur(24px) with translucent gradients. A subtle top-edge light line. Inner glow on hover. They feel like frosted glass — depth without heaviness.

Grain texture: SVG noise overlay at 50% opacity. Adds material feel to flat surfaces. Like looking through textured glass, not at a flat LCD.

Gradient mesh: Three orbs (lime + gold), heavily blurred, gently pulsing (14-20 second cycle). The page breathes. Subtly. Most visitors won’t notice — but they’ll feel the difference between our site and a static one.

The pricing revolution

This was the scariest change. We put every price on the website.

Before

1. Client asks “how much for a website?”
2. We say “it depends, let’s hop on a call”
3. Call happens (30 min)
4. We write a proposal (1-2 days)
5. Client thinks about it (days to weeks)
6. Negotiation (maybe)
7. Agreement, deposit, work begins

Time from first contact to work starting: 1-3 weeks.

After

1. Client visits dpvision.agency/pricing
2. Sees: Website Premium — $10,000, delivery 4-5 weeks
3. Clicks “Buy”
4. Enters email, uploads brief, pays via Stripe
5. Gets portal login. We start building.

Time from first contact to work starting: 10 minutes.

Every service under $15,000 has a fixed, public price. No calls needed. No “contact us for pricing” — we consider that a failure of communication, not a sales strategy.

For complex projects (MVP builds, full transformations): everything starts with a Discovery Workshop ($1,500, credited to the project). Clear scope, clear price, then go.

The packages

We noticed clients usually need combinations, so we bundled:

• Launch ($9,500): Tone of voice + premium onepager + 15s video. For startups that need to exist online in 4 weeks.
• Growth ($32,000): Full brand + website + video + AI training + 30-day automation. The complete relaunch.
• Transformation (from $65,000): Everything, including 6-month AI operations retainer. Scoped in discovery.

The tech behind the brand

We rebuilt our own website as proof of concept. If you want to know what dp.vision can build — look at dpvision.agency itself.

Astro 6 for static generation. Perfect Lighthouse scores. Zero JavaScript shipped by default.

React where interactivity matters: the pricing toggle (USD/EUR/PLN), the checkout flow, scroll-driven hero animations.

Stripe checkout built directly into the site. A client in Tokyo can buy a $2,500 onepager at 3am without talking to anyone.

Supabase client portal — every client gets a login with project status, file uploads, brief submission, deliverable approval, and communication history. No more “where’s my project?” emails.

Three languages (EN, PL, DE) — 51 pages total, each written natively (not translated literally).

Vercel Analytics + Speed Insights for performance monitoring. GA4 gated behind cookie consent (GDPR compliant).

What the numbers say

What didn’t change

The team. Same people. Same expertise. Same relationships. We didn’t fire anyone and replace them with AI. We gave everyone better tools.

The quality. If anything, it’s higher. AI doesn’t replace taste — it gives us more iteration cycles. We explore 10 directions instead of 3, then pick the best.

The portfolio. PaceSovereign, Edutailor, SkyInspection, Zeox, Omea — all carried forward. The work speaks.

The location. Poznań, Poland. Working globally. Different timezone? We’re async-first anyway.

The real reason

We didn’t rebuild dp.vision because the old version was broken. We rebuilt it because we could see what was possible — and the gap between where we were and where we could be was too big to bridge with tweaks.

Every company that works with AI reaches this moment: do you bolt it onto what exists, or do you rebuild from the foundation?

We chose to rebuild. This is the result.

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dp.vision — AI-native studio. Brand, web, video & AI operations. Based in Poznań. Shipping globally.