The Branding Agency
Pricing Index 2026
A pricing transparency audit of 20 branding studios across the US, Western Europe and Poland. Every figure is traceable to where we found it. Where that source is second-hand, we say so.
3/20
Publish prices
1/20
Publishes a project price
4
Figures with no primary source
No signup, no email. Just open it.
Industry report
The second edition is being written now.
The first edition documents what studios publish. The second will document what buyers actually pay, and that is the part nobody has collected honestly. If you have bought branding or a website, add your figure. You decide whether it is anonymous, described, or under your name.
Preview
What the data shows.
Five findings from the report. Full data, methodology, and per-agency breakdown drop June 10.
50×
Spread
DesignJoy ($4,995/mo) vs Pentagram (est. $250K+) for the same identity system. Why does this gap exist?
5/20
Transparent
Only 5 of the top 20 branding agencies publish ANY pricing publicly. The other 15: "request a quote."
3-5×
Geo arbitrage
Polish studios deliver portfolio with Carlsberg, Red Bull, PwC at 3-5× lower price than US Tier-2.
50+
Founder voices
Anonymous survey of 50+ Series Pre-A to B startups across US/EU/PL - what they actually paid, not what agencies advertise.
4
Data sources
Public pricing pages + agency-volunteered ranges + founder survey + Clutch.co aggregate. No anonymous catfishing.
Methodology
How we got the numbers.
Public pricing pages
7 of 20 agencies publish pricing publicly. We quote them verbatim with attribution.
Direct agency outreach
We email all 20 agencies asking for typical engagement ranges. Whether they respond or not is itself a data point.
Anonymous founder survey
50+ Series Pre-A to B startups across US/EU/PL share what they actually paid. Aggregate ranges only.
Clutch.co aggregate
Third-party-verified hourly and package data, cross-referenced against agency-level findings.
No anonymous RFPs. No fake startups shopping quotes. Methodology fully disclosed in the report.
Agencies analyzed
20 studios, 4 continents.
Full per-agency breakdown - pricing range, transparency status, founder commentary - in the published report.
Who it's for
Built for people who buy or sell brand work.
Founders
Stop overpaying. Stop underpaying. Get clarity on what your stage and budget actually buy in 2026.
Agencies
Benchmark your pricing against industry. Understand where transparent vs opaque pricing actually performs.
Press & analysts
Original data, transparent methodology, downloadable charts. Cite us - we'll cite you back.
About the publisher
Published by dp.vision.
AI-native productized studio. Brand, web, and AI operations - built with transparent fixed pricing ($750-$17,500). We're publishing this report because the design industry has a transparency problem worth fixing.
100+
projects delivered
5
enterprise clients (Mercedes, Siemens, Orlen, EY)
8M PLN
EU funding raised by client
FAQ
Quick answers.
When does the report drop?
June 10, 2026. Subscribers get it 7 days early.
Is it free?
Yes. Free PDF download for everyone on the email list. No paywall.
How can I contribute data?
If you bought branding/web design as a founder in the last 2 years - fill out the 2-min anonymous founder survey (link in confirmation email).
Press / journalists?
Embargo copies available 1 week before public launch. Email hello@dpvision.pl with your outlet + angle. Custom data cuts available.
Why is dp.vision publishing this?
We run an agency with transparent fixed pricing. The 50× spread we found isn't an attack - it's a clarification. Founders deserve to understand what they're buying.