Start in the workshop
Mission, audience and market position were worked out with the DigiData team before any design. The tone of voice came out of it: “See how easy it is.”
DIGIDATAPositioning / Brand / Web
Digital, made easy to start.
DigiData helps companies digitise. We built the strategy, the identity and an eight-page Webflow website that makes a technical service feel easy to start.
THE PROJECT BRIEF
From the first question to what shipped.
THE CHALLENGE
A solid product behind a generic identity, interchangeable with dozens of analytics tools. The company needed a brand that says digitisation is accessible, and a website that turns visitors into sign-ups.
WHAT SHIPPED
Brand strategy and archetype, a modular logo built from two “d” letters, a key visual system, social templates, business cards, a brand book and an eight-page Webflow website built for conversion.
Clear value proposition, simple navigation, one contact flow.
The decisions behind the work.
Build the mark from modules
Two “d” letters form the logo; modular squares carry the key visual across the website, social media and print.
Design the site for one action
A clear value proposition, intuitive navigation and a frictionless contact flow across eight pages.
Two “d” letters form the mark; modular squares carry the key visual.
2 months
from kickoff to launch
Strategy, identity and website delivered in two months. After launch the client reported 3.2× more sign-ups and a 45% lower bounce rate, with a Lighthouse score of 92.
Sign-up and bounce-rate figures as reported by DigiData.
“From the very first workshop we knew we had found a partner truly interested in understanding our company.”
