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RENT ME DUDA CARSMotion & film

A film that matches the fleet.

A premium car rental company needed content at the level of its cars. We produced a Mercedes GLE Coupé film in three cuts: 15 seconds, 5 seconds and vertical.

Mercedes GLE Coupé film still
THE PROJECT BRIEF

From the first question to what shipped.

THE CHALLENGE

Phone-shot walkarounds and stock imagery cannot carry the emotion and luxury that drive rental decisions in the premium segment.

WHAT SHIPPED

Pre-production, a professional shoot from multiple angles, grading and sound, and delivery in three formats ready for Instagram, Facebook, YouTube and the website.

Hero cut

Design details, driving dynamics and road presence in fifteen seconds.

Film still of the Mercedes GLE Coupé on the road

Design details, driving dynamics and road presence in fifteen seconds.

The decisions behind the work.

01

Plan the narrative before the shoot

Goals, angles and locations were set in pre-production so the film has one visual story: design details, driving dynamics, road presence.

02

Shoot for detail and motion

Multiple cameras and angles capture the car standing still and on the road.

03

Cut for every placement

A 15-second hero cut, a 5-second teaser and a vertical version, so one shoot serves every channel.

Vertical cut

One shoot, three formats, every channel.

Second film still

One shoot, three formats, every channel.

200K+

video views

The client reported more than 200,000 video views, five times the previous social engagement and a 35% rise in rental inquiries.

Figures as reported by Rent Me Duda Cars.

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