Zeox was set up to connect AI startups from Central and Eastern Europe with US venture capital. As a new investment vehicle, it had to earn credibility with institutional investors, stay relevant to founders and offer something clear to companies exploring AI, all from day one and with one identity.

We spoke with founders and investors in the region and mapped the CEE venture market, including the funds competing for the same founders and limited partners. The position that came out of it was simple: connect regional talent with US capital. It gave the fund one story to tell, whether the listener was a founder looking for a route to the US or an investor looking at the valuation gap between the two markets.

An orbital identity built from a mark of two crossing orbits, a black canvas, one turquoise accent and Sora for every line of type, carried across every touchpoint. The same system runs through the limited partner pitch materials, the investor videos that explain the CEE to US thesis, and the one-pagers and reporting templates made for the portfolio companies.

The site splits into separate journeys for founders, limited partners and companies exploring AI. Founders get a clear route to pitch, investors the case for the fund and companies a way into AI implementation, all inside one fund story and one visual language.

The fund went to market with one credible story for three audiences. LPs had materials ready for an investment committee, founders a clear route to pitch and companies a route to AI implementation, all speaking with one voice.