Zeox
Zeox S.A. is a VC hub bridging CEE AI startups with US venture capital. We built everything from scratch — brand strategy and identity, the entire website with custom animations, AI-generated visuals, video storytelling for investors, pitch deck materials for LPs, and content strategy for portfolio companies.
Visit site ↗Portfolio valuation
139M+ PLN
Audience paths
3 (startup/LP/corp)
New LP commitments
2 in Q1
Portfolio companies
4 branded
Services used
Challenge
Zeox was launching a new investment vehicle targeting 20+ AI companies with a 100M+ PLN valuation. They had no brand, no website, no investor materials, and no content strategy. They needed to look like a tier-1 fund from day one — credible enough for institutional LPs, exciting enough for AI founders, and clear enough for corporate clients looking to adopt AI.
Approach
Phase 1: Strategy — interviews with the founding team, competitive analysis of CEE VC landscape, positioning as "the bridge between CEE talent and US capital." Defined three audience paths: startups (pitch submission), investors (LP onboarding), and corporates (AI implementation). Phase 2: Brand identity — space-themed visual language ("trajectories", "constellations", "missions"). Mint accent on dark backgrounds. Clean geometric logo. Phase 3: Website — multi-section landing with persona-based navigation, animated hero videos, portfolio showcase with live company data, tabbed contact forms per audience, blog with custom graphics. Phase 4: Video storytelling — AI-crafted investor videos explaining the arbitrage thesis (5-10x CEE→US valuation gap), portfolio company spotlights. Phase 5: LP materials — pitch decks, one-pagers per portfolio company, quarterly reporting templates.
Result
The brand positioned Zeox as a serious player from launch. Website went live with 3 persona paths, each converting to their specific CTA. The space-themed visual language became instantly recognizable in the Polish VC scene. Blog content with custom graphics drove organic LinkedIn engagement. Two new LP commitments closed in Q1. Portfolio companies (Edutailor, SkyInspection, GoValid) received branded materials that elevated their own fundraising conversations.
Project phases
How we built it
1. Strategy & Positioning
Interviews with the founding team. Competitive analysis of CEE VC landscape. Defined the core thesis: "Bridging CEE innovation with US Venture Scale." Three distinct audience journeys mapped: startups seeking funding, LPs seeking returns, corporates seeking AI solutions.
2. Brand Identity
Space-themed design language — trajectories, constellations, missions. Mint accent (#4FD1C5) on dark backgrounds. Geometric logo mark. Visual system for portfolio company cards, blog graphics, pitch materials, and event banners.
3. Website
Multi-section landing page with persona-based navigation. Animated hero videos per section. Live portfolio showcase (Edutailor, SkyInspection, GoValid). Tabbed contact forms (startup/investor/corporate). Stats dashboard (20+ companies, 5-10x arbitrage, $1.1tn market). Blog section with custom article graphics.
4. Video & Content
AI-crafted investor videos explaining the CEE→US valuation arbitrage thesis. Portfolio company spotlight videos. Blog post graphics for thought leadership (arbitrage strategy, death valley analysis, corporate AI adoption). LinkedIn content strategy.
5. LP & Portfolio Materials
Pitch decks for LP conversations. One-pagers per portfolio company with consistent branding. Quarterly reporting templates. Event materials including exhibition banners.
Video
Gallery
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